01
Field data first
We start from what real customers experience: Chrome's field data for your domain, on the devices and networks they use. A Lighthouse score in a lab tells you almost nothing, so we never sell one.
Performance and technical debt
Star serviceFix a slow, overcomplicated Shopify store. Prove the numbers are real.
Most stores we see are not slow because of the theme. They are slow because of years of apps, snippets and pixels nobody removed. The same mess breaks tracking: Shopify says one number, GA4 and Meta say another, and ad money gets spent on guesses. We clean it up, measure it with real customer data, and show you the before and after.
Is this you?
What merchants say in the first email.
- "Our store is slow" and nobody can say which app did it
- Field Core Web Vitals fail on mobile, where most of your orders come from
- App bills that grew every month and nobody has audited
- Shopify orders, GA4 and Meta disagree, so ad spend is being judged on bad data
- Pixels firing twice, or not at all since the checkout changes of 2025 and 2026
- A theme with five years of edits that nobody dares touch
What you get
The result, in plain terms.
Faster pages on real customers' phones, measured with field data, not a lab score
Unused paid apps removed, and Shopify Flow set up where it does the same job for free
One set of numbers you can trust: Shopify, GA4 and Meta reconciled with a live test order
Consent handled properly for EU and UK traffic so remarketing keeps working
A ranked backlog of what to fix next, with the before-number recorded so the after is provable
What it costs
Prices before you say yes.
Store Health Diagnostic
$650–$1,250
By store complexity. Credited in full against any fix or plan booked within 30 days.
First engagement: diagnostic plus fixes
$2K–$6K
Fixed price after the diagnostic. Most stores land here.
Full performance rebuild
$12K–$30K
Deep theme and app refactor. Scoped only after a diagnostic.
Keep it fast
From $800/mo
A monthly plan that keeps speed, apps and tracking healthy. See retainers.
Every fixed fee includes QA, release, meetings and a 30-day warranty. No hourly invoices. Full bands and payment terms on the pricing page.
The first step
Start with a free 15-minute read
Send your store URL. Within one business day you get a short, specific note on what is slowing the store down and whether your tracking can be trusted. No call required, no commitment.
How we do it
The way we work on this.
02
Apps before theme code
Most speed is lost to third-party scripts, not Liquid. We list every app and pixel, what it costs, what it loads, and whether anything still uses it. Removals come before rewrites.
03
A live test order, every time
We place a real order and follow the event through Shopify, GA4 and Meta. Double-counting, missing purchases and paused pixels all show up in that one order. A dashboard light stays green through every one of them.
04
Shopify-side only, on purpose
We fix the plumbing that Shopify controls: Web Pixels, server-side events, consent, app conflicts. Attribution models and campaign management belong to your marketing team or agency, and we work alongside them.
05
Before and after, written down
Every fix ships with the number it changed. Product page load time, purchases matched between systems, dollars a month saved on apps. If a number did not move, we say so.
After it ships
Launch is the midpoint.
Performance degrades every time an app is added or a theme is updated. That is why this service bridges into a monthly plan: a speed check, an app-bill review and a tracking check with a live test order, every month, with one ranked improvement shipped from your backlog.
Monthly plans from $800Deliberately not included
- Ad account management or attribution modelling (we refer you to a partner and share what we found)
- Merchant Center or Meta catalog recovery beyond the Shopify-side feed
- Claiming or owning any client ad account. We request access; you keep admin.
Tools on this work
Chrome UX Report (field data)PageSpeed InsightsShopify Web PixelsGA4Meta Conversions APIGoogle Consent Mode v2Shopify FlowTheme Check
FAQ
About this work.
The questions merchants ask before saying yes. Straight answers, including the ones that lose us work.
Also from the studio
If the problem is next door.
B2B and operations
Wholesale and operations that hold up on Shopify, including B2B without Plus, and the ERP, 3PL and order rules that keep them running.
Migrations
Move to Shopify from Magento, WooCommerce, BigCommerce, Salesforce Commerce, Square, Squarespace or Wix without losing what already works: traffic, data, integrations.
Custom apps
Private apps, automations and checkout logic for the things no app on the App Store does, built as something you own.
Start small
Send us your store URL.
We'll tell you what we see.
A senior engineer reads your store and replies within one business day: what is slowing it down, whether your tracking can be trusted, and what we would fix first. It is free, there is no call, and nothing is sold on the reply. If you would rather talk, the 30-minute call is with the same people.