Booking 2 new partners for Q3 — strategy calls open this week.

Process

From discovery to live revenue.

Predictable cadence. No agency theatre. Same team start to finish. This is what working with us actually looks like up close — including the deliverables you get at each phase.

06 / How we work

From discovery to live revenue.

Predictable cadence. No agency theatre. The same team owns the work from kickoff to optimization.

0130 min

Discovery call

A 30-min strategy call. Founder on the line. We learn the stack, the goals, and what good looks like in 90 days.

↳ Free. Recorded if you want it.

023–5 days

Roadmap & quote

Sprint-scoped plan with deliverables, dependencies, and a fixed-fee or retainer recommendation. No 'TBD' line items.

↳ Notion roadmap + SOW + diagrams.

03Sprint cadence

Build in sprints

Two-week sprints with live previews, async Looms, weekly checkpoint, and a Notion roadmap you and ops can read.

↳ Slack channel. Loom ×2/week.

04Go-live

Launch with confidence

Performance audit, accessibility pass, staging-to-prod runbook, post-launch monitoring window. Cutovers without surprises.

↳ Rehearsed rollback always included.

05Ongoing

Optimize on retainer

Post-launch we ship CRO, performance, and integration work on a monthly retainer — the same team, no rebriefing.

↳ Same team. Compounding gains.

Phase by phase

What you have to bring,
and what you get back.

01

Discovery

30–60 min

Understand the stack, the goals, the constraints. Decide if we're the right team.

You bring

  • A specific outcome you want — even if it's not perfectly scoped
  • A read on your current stack (platform, integrations, headcount)
  • Some idea of timeline and budget range

You get

  • An honest read on whether the work is right for us
  • Recommended engagement type (project / retainer / Plus Partner)
  • A first-pass scope shape with rough budget bands
  • Names of other studios if we think someone else fits better
Recorded call (optional)Follow-up email with notes + recommendation
02

Roadmap & quote

3–5 working days

Translate the discovery into a written plan with sprints, dependencies, and a fixed quote.

You bring

  • Access to your stack for read-only audit (Shopify, repo, integrations)
  • Stakeholders introduced for any cross-team scoping

You get

  • Sprint-scoped roadmap (every sprint has named deliverables)
  • Dependencies + risk assessment per sprint
  • Fixed-fee quote or retainer recommendation
  • Architecture diagram for any custom-app or integration work
Roadmap doc (Notion or PDF)SOW with payment scheduleArchitecture diagram
03

Build

Sprints of 2 weeks

Ship in two-week increments with live previews and a Notion roadmap your team helps maintain.

You bring

  • Slack channel access (we set it up)
  • Notion roadmap edit access
  • A weekly 30-min sync slot on the calendar

You get

  • Live preview environment per workstream
  • Loom updates 2× per week + async daily progress in Slack
  • End-of-sprint demo with Q&A
  • Sprint retro with what shipped, what didn't, what we'd change
Working previewSprint demo LoomUpdated roadmap
04

Launch

1–2 weeks of pre-launch + cutover

Move to production without losing a revenue weekend.

You bring

  • Stakeholders aligned on the cutover window
  • DNS + admin access ready for handover steps

You get

  • Performance audit report (Lighthouse, real-device)
  • Accessibility audit (WCAG 2.2 AA)
  • Cutover runbook with rollback decision tree
  • 30-day post-launch monitoring window included
Cutover runbookPerformance + accessibility reportGo-live checklist
05

Optimize

Ongoing — retainer cadence

Compound performance, CRO, and integration work with the same team that launched it.

You bring

  • A retainer agreement (or no, depending on engagement)
  • Goals for the next quarter

You get

  • Monthly performance + uptime report
  • Quarterly business review with what's earning its keep
  • Reserved senior hours each month, weekly cadence
  • On-call coverage for retainer partners during launches and Q4
Monthly reportQuarterly business reviewUpdated roadmap

Cadence

The rhythm of working with us.

Predictable updates without performative status meetings. Async by default, sync when it earns the time.

Daily

Async progress in Slack channel + Loom for visual updates

Weekly

30-min sync (recorded), shared agenda in Notion

Bi-weekly

Sprint demo + retro

Monthly

Performance + uptime report

Quarterly

Business review against goals

Sample deliverable

We write decisions down.

Every load-bearing decision goes into a written doc — the context, the options considered, why we chose what we chose, and what risks we accepted. Future-you can read it. Future-us can read it. Future-them can read it.

decisions/2025-09-magento-to-plus.md
# Decision: Migrate from Magento to Plus

**Date:** 2025-09-12
**Owner:** Klaver Studio + Maison Rouge ops
**Status:** Approved

## Context
Magento 2 → Plus migration. Q4 cutover window agreed.

## Options considered
1. Lift-and-shift theme as-is, replatform first
2. Rebuild theme on OS 2.0 in parallel with replatform
3. Headless on Hydrogen during migration

## Decision
Option 2 — rebuild on OS 2.0 in parallel.

## Rationale
- Keeps cutover window tight (single weekend in November)
- Avoids two cutovers (replatform now + theme rebuild later)
- Hydrogen wasn't justified by current merchandising needs

## Risks accepted
- Theme team must hit milestones to keep cutover date
- Two-stack parallel run window must hold for 14 days

Ready when you are

Want to see this
in motion?

The discovery call walks you through what your specific roadmap would look like — phase by phase, with realistic timelines and deliverable examples for your stack.