01
Refactor before rebuild
If the bones are good we clean them up. A rebuild is proposed only when the audit shows the existing theme cannot be made safe to update.
Custom Shopify
When standard apps don't fitStorefronts your team can ship from, built to last.
Most stores run a purchased theme with years of edits nobody understands. We either clean it up into something your marketing team can use without a developer, or build a custom theme from the ground up. Headless on Hydrogen is on the menu too, for the brands whose merchandising truly needs it, after a paid discovery that says so.
Is this you?
What merchants say in the first email.
- Every campaign page needs a developer
- The theme has been edited by four agencies and breaks when you update it
- You have a product experience in mind that no theme or app expresses
- Personalised or configurable products that the generic apps make look generic
- A brand that deserves better than a template
What you get
The result, in plain terms.
A section library your marketers use daily without tickets
Theme updates that carry your customisations instead of losing them
Speed and accessibility built in, measured with field data
A storefront that expresses the product, whether that is a custom theme or headless
Everything documented and handed over; you own the code
What it costs
Prices before you say yes.
Theme fixes and updates
$150–$1,300
Bug fixes, sections, safe version updates. From the small-jobs menu.
Theme refactor
$15K–$35K
Cleanup and section library on your existing design. No net-new design.
Custom theme
$45K–$120K
Full design and build. Phased above about $90K with its own scope.
Headless storefront (Hydrogen)
$80K–$220K
Phased, paid discovery first, never the top of the band as one fixed fee.
Every fixed fee includes QA, release, meetings and a 30-day warranty. No hourly invoices. Full bands and payment terms on the pricing page.
The first step
Start with a theme read
Send your store URL. We tell you within one business day whether the theme is worth refactoring or replacing, and what each path would cost.
How we do it
The way we work on this.
02
Built for the people who ship campaigns
Sections are named the way marketers think about a page, so the theme editor is something they can use without a developer beside them.
03
Headless only when it earns it
Most brands belong on Online Store 2.0. Hydrogen makes sense for specific merchandising, content or integration needs. We say which on the call, and discovery confirms it before a large number is quoted.
04
Speed as a budget
Scripts, images and app blocks get a budget per template, and we measure with field data before and after.
After it ships
Launch is the midpoint.
A theme is only as good as its next update. Every storefront ships with a 30-day warranty and a monthly plan option that handles version updates, app conflicts and the small changes that keep piling up.
Monthly plans from $800Tools on this work
Liquid and Online Store 2.0Hydrogen and OxygenStorefront APIShopify CLI and Theme CheckTailwind CSSTypeScriptPlaywrightFigma
FAQ
About this work.
The questions merchants ask before saying yes. Straight answers, including the ones that lose us work.
Also from the studio
If the problem is next door.
Performance and technical debt
Fix a slow, overcomplicated Shopify store and prove the numbers are real: speed, app bloat, and the tracking your ad spend depends on.
B2B and operations
Wholesale and operations that hold up on Shopify, including B2B without Plus, and the ERP, 3PL and order rules that keep them running.
Migrations
Move to Shopify from Magento, WooCommerce, BigCommerce, Salesforce Commerce, Square, Squarespace or Wix without losing what already works: traffic, data, integrations.
Start small
Send us your store URL.
We'll tell you what we see.
A senior engineer reads your store and replies within one business day: what is slowing it down, whether your tracking can be trusted, and what we would fix first. It is free, there is no call, and nothing is sold on the reply. If you would rather talk, the 30-minute call is with the same people.