Insights
Engineering writing from the studio.
Notes on the work: migrations, performance, headless trade-offs and integrations, written by the engineers who did it.
Taking 1.6s off LCP on a large Shopify Plus store, a worked example
Six weeks, two sprints, and an impact-by-effort ranking instead of the usual list of tips. A worked example with illustrative numbers, showing what moves and by how much.
The Plus migration checklist we run
The list we work through before, during and after every replatform we ship, cut down to the items that have caused real problems on real migrations.
When Hydrogen is the right answer (and when it is not)
Most brands considering headless on Shopify should not go. The four cases where Hydrogen earns its cost, the questions we ask on the call, and why our default is still Liquid.
Five ways your ERP integration silently rots
Integrations we have inherited from other agencies tend to rot in the same five ways. What to look for in your own stack before it costs you a Q4 weekend.
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